Wednesday, October 31, 2012

A Football Lesson for Higher Ed

Shiny uniforms. Full-body contact with the risk of serious concussions. A pigskin ball flying like a bullet into a tiny, moving target. Touchdown! Yes, we're talking football. And... wait, we're also talking higher ed?

I've been marveling at Greg Bedard's account of the New England Patriots' stellar no-huddle offense against the  Denver Broncos on October 7. Sure, the execution was awesome. But what struck me more about the no-huddle strategy was a lesson to be applied to higher education, the industry first and foremost on my mind. If you put aside the content (sports vs. education) and focus on the form (teamwork and competition), the Patriots have a lot more to teach than simply how to run 89 offensive plays in 60 minutes.

Bedard writes, "Just one word can be powerful." One shared word makes efficient communication. Communication is integral to coordination. Coordination maximizes organizational productivity. Productivity begets business results. Now, rinse and repeat.

Often times I catch myself using GMAT vocabulary to convey simple ideas that end up in a mental wastebasket. In football, the quarterback could replace "Flip right, double-X jet, 36 counter, naked waggle, X-7, X-quarter" with "Bama left" to signal the same play. At work, instead of "please gather the members of the steering committee for a brief meeting to efficiently discuss the latest responses from the second-choice vendor", I could say "please convene the steering committee to review __'s responses". Wow, I bet I can cut most of my emails in half!

Furthermore, businesses all talk about being nimble, agile, responsive, resilient. But how do we actually achieve that speed? Keeping things simple certainly helps. To explain how Chip Kelly sped up his Oregon Ducks, Bedard quotes Ed Dickson, "[Kelly] wants to make it easier to where you’re not thinking about anything, you’re just going fast. Make it as simple as guys can learn it so you can go really fast. That’s the key, making it simple for your players so they can play at top speed." Translated to business: Streamline processes, remove barriers and keep people focused on what's important.

So, instead of fancy quotes or clever memes, maybe one word can be used to guide my work and that of others. In my current environment, I'd say good candidates for that one word are "learn" and "teach".